Applications open for new Jockey Ambassador Training Programme

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Written by: JETS News | Posted 30 January 2024 10:56

Applications open for new Jockey Ambassador Training Programme

Jockeys are reminded that a new opportunity to take part in the Jockey Ambassador Training successfully trialled in July 2023 is available to Flat jockeys and any Jump jockeys who are available.

A maximum of 10 jockeys will be selected to take part in the specialist two day training programme in Newmarket on Monday 4th and Tuesday 5th March, provided by JETS (Jockeys Education & Training Scheme) in collaboration with the Professional Jockeys Association (PJA) and supported by Great British Racing (GBR) and the Jockey Training & Development programme.

The training will consist of a mixture of practical workshops, presentations and discussion groups in which the jockeys are able to develop new skills and gain knowledge to enhance their profile, engage successfully with a range of media and maximise commercial opportunities.

With sessions on Media & Fan Engagement, Social Media, Leadership, Inclusion & Commercial Opportunities, the programme will once again feature a media skills workshop led by Rishi Persad as well as a Personal Branding case study from Adele Mulrennan and Commercial insights from Deji Akande, founder of sports and entertainment agency Gateway Sports with special guest Olympic medallist Asha Philip offering advice on how athletes can take their career to the next level.

The inaugural Ambassador training in July was attended by a group which included Sean and James Bowen, Alan Johns, Charlotte Jones and Joanna Mason. She said:

“This was a brilliant two day programme. We covered a lot of different areas with some really interesting presenters. I learned so much which I can apply to my career, particularly the importance of building connections and experiences alongside our riding to help raise our profile and also prepare for the future. I would really recommend it to others in the weighing room next time this sort of training is offered.”

JETS Manager, Lisa Delany said:

“We received some really positive feedback from the jockeys who attended the training in July and we’re sure that the jockeys who attend the training in March will find it equally beneficial and set them up well for the upcoming Flat season. The overwhelming message that came through from the last session was the importance of embracing opportunities and being willing to broaden your horizons which many of the attendees have gone on to do. We believe this type of focussed training with a small group of jockeys has significant benefits in helping raise their own profile but in turn it will benefit the wider sport of racing as the industry seeks to attract new and diverse audiences and participants.”


Jockeys interested in taking part can contact Lisa Delany ( or 07919 417462) or speak with their Jockey Coach or download an application form here. Applications close Monday 19 February 2024


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